About Me

My career began in design, but over time I developed a deeper interest in the bigger picture of communication: Why are we sharing this message? Who is our target audience? What do we want them to understand, feel, or do as a result? The goal is always the same: help organizations communicate more clearly, work more effectively, and create experiences that connect with the people they’re trying to reach.

I’ve spent more than fifteen years working across design, marketing, and communications, especially with organizations where small teams have to do a lot. I’ve developed brands, built campaigns, managed communications across print and digital channels, created websites and content, and turned sometimes-vague requests into clear, useful creative solutions.

I’m naturally curious, highly collaborative, and usually ask another question before jumping into a solution. I like understanding how the pieces fit together, from campaigns, brands, and websites to the processes behind getting the work done. I’m comfortable taking a project from an initial idea through strategy, creative development, partner feedback, production, and launch, while keeping the people and pieces moving along the way.

My Approach:

Begin with questions: What are we trying to accomplish? Who are we talking to? What do they need?

Develop a strategy: Define the message, audience, channels, and creative direction.

Get creative: Build the visual and content system that brings the strategy to life.

Connect and test: Make sure the experience works everywhere someone encounters the organization.

Learn and revise: Use feedback and available data to understand what worked and what can be improved.

What I Bring:

Creative expertise, marketing strategy, and project leadership.

Marketing: Campaign Strategy, Content Strategy, Audience Communications

Brand: Brand Strategy, Identity, Brand Management, Creative Direction

Creative: Graphic Design, Art Direction, Campaign Development, Storytelling

Digital: Web Design, Email, Social, Screens, Podcasts

Operations: Project Management, Cross-Department Collaboration, Templates, Process

Measurement: Analytics, Campaign Reporting, Optimization

Tools: Adobe Creative Suite, Microsoft Office Suite, Figma, WordPress, Canva, Project Management Platforms (Monday.com, Trello, Asana, MS Planner)

Let’s Connect

I’m always interested in opportunities where creative thinking, marketing plans, and strong project management come together.