Objective

Create an annual book reflecting the previous year.

Audience

United Way donors and partners.

Specs

Printed: 8.5 x 11 finished, 24 pages
Digital: Annual Report Link

Strategy

Utilize previous year’s theme while also making it fresh and unique.

• Continuity of language and similar graphics
• Connect with United Way departments for recent data
• Connect with United Way partners and strategies for relevant and impactful stories
• Write and refine written content based on shared data and stories
• Develop image assets through annual photoshoot – organized and executed by MarComm
• Create digital version of report that is not a static document