Objective

Create an annual book reflecting the previous year.

Audience

United Way donors and partners.

Specs

Printed: 8.5 x 11 finished, 24 pages
Digital: pdf flipbook shared on United Way website

Strategy

Bright, colorful book telling the United Way story.

• Sharing new language and updated graphics
• Connect with United Way departments for recent data
• Connect with United Way partners and strategies for relevant and impactful stories
• Write and refine written content based on shared data and stories
• Develop image assets through annual photoshoot – organized and executed by MarComm
• Share most widely with print product – to be deployed within local magazine – Columbus & the Valley