Objective

Create packaging for Rove Wild Coffee bags that reflects their sustainable, creative, California brand.

Audience

Coffee lovers.

Specs

8 oz bag, white. Sleeve label (13″ x 3″, scored). Usable brand assets: logo with affected R, color palette, typefaces, patterns. Link to website.

Strategy

Develop packaging and marketing elements to build brand cohesion.

• Refresh logo with R variation for easier legibility.
• Establish color palette and typefaces.
• Determine exact bag for coffee.
• Commit to label sleeve to adhere to sustainable and earth-conscious materials.
• Create sleeve design based on California coastline.