Objective

Create an brand identity for the company Meliorem.

Audience

Initially: Investors, Government. Secondary: Clean energy consumers, Governments, Utilities

Specs

Brand identity: logo mark, color palette, typefaces, pattern. Social media assets. Templates.

Strategy

Create a brand based on a clean, simple, and professional concept for a clean energy company.

• Flexible yet professional, clean look and feel to adapt to various audiences.
• Developed color palette that is centered in pastel green with analogous yellow and blue as secondaries. Included gradients for added color range.
• Designed mark and lockup with a strong M as the focus.
• Selected two typefaces to be used to represent the brand well.
• All assets, layouts, and templates created and shared with client.