Objective

Develop materials to support annual campaign and organizational needs representing United Way brand.

Audience

United Way donors, workplace campaigns. United Way staff.

Specs

Documents, flyers, packets, forms, images, messaging to reinforce United Way understanding and support. Link to toolkit. Link to staff resources.

Strategy

Cultivate understanding and positive recognition of United Way.

• Meet with organization staff to establish needs.
• Develop plan and timeline for execution and creation.
• Update assets and resources for documents.
• Continue work to create printable and online versions of tools.
• Deploy with organization staff training to ensure everyone knows where to find resources.