Objective

Create an brand identity for Aubrey Richards Boutique.

Audience

Women and people interested in a feminine lifestyle look.

Specs

Brand identity: logo mark, color palette, typefaces, pattern. Social media assets. Templates. Link to Instagram

Strategy

Create a brand based on a feminine-centered boutique.

• Client expressed interest in the ginkgo leaf as the main mark for the brand.
• Developed color palette in yellow and grey based on client’s interests.
• Selected a typeface to be used to represent the brand well.
• All assets, layouts, and templates created and shared with client.