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Meliorem
Objective
Create an brand identity for the company Meliorem.
Audience
Initially: Investors, Government. Secondary: Clean energy consumers, Governments, Utilities
Specs
Brand identity: logo mark, color palette, typefaces, pattern. Social media assets. Templates.
Strategy
Create a brand based on a clean, simple, and professional concept for a clean energy company.
- Flexible yet professional, clean look and feel to adapt to various audiences.
- Developed color palette that is centered in pastel green with analogous yellow and blue as secondaries. Included gradients for added color range.
- Designed mark and lockup with a strong M as the focus.
- Selected two typefaces to be used to represent the brand well.
- All assets, layouts, and templates created and shared with client.