<< Previous Project | Next Project >>
Rove Wild Coffee
Objective
Create packaging for Rove Wild Coffee bags that reflects their sustainable, creative, California brand.
Audience
Coffee lovers.
Specs
8 oz bag, white. Sleeve label (13″ x 3″, scored). Usable brand assets: logo with affected R, color palette, typefaces, patterns. Link to website.
Strategy
Develop packaging and marketing elements to build brand cohesion.
- Refresh logo with R variation for easier legibility.
- Establish color palette and typefaces.
- Determine exact bag for coffee.
- Commit to label sleeve to adhere to sustainable and earth-conscious materials.
- Create sleeve design based on California coastline.