Objective

Create the brand identity for The Self-Courage Project focused on empowering women.

Audience

Women and women interested in helping other women.

Specs

Brand identity: logo mark, color palette, typefaces, pattern. Social media assets. Free pdf assets. Templates.

Strategy

Develop brand based on a feminine yet strong, brave image in a minimalistic style.

• Through consultation, tigress/lioness image was agreed upon.
• Developed several line designs of female lion for logo mark.
• Coordinated color combinations using strong reds and pinks.
• Selected two typefaces to be used to represent the brand well.
• All assets, layouts, and templates created and shared with client.