Objective

Create a podcast to share the United Way story in an audio format for another way to connect with donors and community members.

Audience

General community and United Way donors and partners.

Specs

30 minutes to 1 hour, 1 or 2 hosts, 1 or 2 guests. Host on Simplecast, shared on United Way website and other communication channels. 26 episodes to date. Link to web page.

Strategy

Develop and explore conversations that are deeper than what can be achieved on social or media spots. Encourage understanding of United Way as a community leader and convener.

• Created icon and identity assets for the look and feel of the show
• Setup process to host on Simplecast
• Ensure streaming on all platforms
• Deploy on website, social channels, email, etc.
• Increase listens and web engagement
• MarComm to internally produce and edit
• Record on Zoom for flexibility – separate channels for later editing – creating authentic sound