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United Way Annual Report 2021 – 2022
Objective
Create an annual book reflecting the previous year.
Audience
United Way donors and partners.
Specs
Printed: 8.5 x 11 finished, 24 pages
Digital: pdf flipbook shared on United Way website
Strategy
Bright, colorful book telling the United Way story.
- Sharing new language and updated graphics
- Connect with United Way departments for recent data
- Connect with United Way partners and strategies for relevant and impactful stories
- Write and refine written content based on shared data and stories
- Develop image assets through annual photoshoot – organized and executed by MarComm
- Share most widely with print product – to be deployed within local magazine – Columbus & the Valley